Businesses are constantly looking for ways to increase their sales, but what about the sales team on whom the responsibility majorly lies? Are they achieving their existing targets? Are they feeling motivated enough to perform at their best? Regardless of the number of members you have on your sales team, it’s most important to improve the sales management process to […]
The term “sales” means much more than just selling a product or a service to the target customers. It is a blend of all the activities that lead to conversion, acquisition, and retention. Sales is about understanding the customer’s needs first. Then identifying how the product or service can help them, and finally convincing them that what you are offering […]
Sales and marketing are so closely related that they are often confused to be almost the same. Both of them are very important but are two different functions within a business. Marketing is about getting people interested in your product or service, whereas sales is about closing deals. But the difference between sales and marketing is not that simple. What […]
Discussions on how technology and digital transformation would affect businesses over the coming years have been constant. But the practical implementation of some seemed like a distant future just about a few years ago. The way businesses operated changed almost overnight since the onset of COVID-19. And in just a few months into the crisis, the world had seen years’ […]
Changes in technology have changed consumer behavior and in this constantly progressing world, businesses must keep pace with the changing demands of consumers. The goal of keeping up with the changes necessitates businesses to rethink how they carry out business processes and transition to digital to not just survive, but to scale. In essence, digital transformation is not about changing […]
The pandemic hasn’t just adversely affected public health, it has also harmed the economy at all levels, and to this day its effects persist. According to a report by Dun & Bradstreet, over 82% of small and medium businesses have been negatively impacted by the outbreak of COVID-19. Business activity in India came to a standstill in March 2020 after […]
When you manually manage your sales process, the probability of committing errors is high. Chances are that you lose a deal because you didn’t follow up on time, or you forget to send something that the customer asked because you were too busy. Or maybe, you have your data stored or noted in different places and you struggle to find […]
Today, there are over 4.72 billion active internet users worldwide. The internet is where the masses are spending their time and that’s where a business’ right place is. 81% of consumers research online before actually making a purchase. Also, many who don’t find businesses online quickly conclude that a business is non-existent. Now, that’s not true. But what is true […]
While acquiring new customers is important for your business, retaining the existing ones is just as important. Studies suggest that existing customers are likely to spend 31% more compared to new customers. Also, it is 5-25X more expensive to acquire new customers than it is to retain the existing ones (Customer Retention). More such statistics show how crucial it is […]
No company would exist without a customer. Businesses spend a great number of resources on their sales and marketing activities to promote and sell their products or services. Fortunately, the digital age has revolutionized how small and medium businesses reach out to their customers. There are hundreds of tools available today that simplify the sales and marketing processes, many of […]