Changes in technology have changed consumer behavior and in this constantly progressing world, businesses must keep pace with the changing demands of consumers. The goal of keeping up with the changes necessitates businesses to rethink how they carry out business processes and transition to digital to not just survive, but to scale. In essence, digital transformation is not about changing […]
The pandemic hasn’t just adversely affected public health, it has also harmed the economy at all levels, and to this day its effects persist. According to a report by Dun & Bradstreet, over 82% of small and medium businesses have been negatively impacted by the outbreak of COVID-19. Business activity in India came to a standstill in March 2020 after […]
When you manually manage your sales process, the probability of committing errors is high. Chances are that you lose a deal because you didn’t follow up on time, or you forget to send something that the customer asked because you were too busy. Or maybe, you have your data stored or noted in different places and you struggle to find […]
Today, there are over 4.72 billion active internet users worldwide. The internet is where the masses are spending their time and that’s where a business’ right place is. 81% of consumers research online before actually making a purchase. Also, many who don’t find businesses online quickly conclude that a business is non-existent. Now, that’s not true. But what is true […]
While acquiring new customers is important for your business, retaining the existing ones is just as important. Studies suggest that existing customers are likely to spend 31% more compared to new customers. Also, it is 5-25X more expensive to acquire new customers than it is to retain the existing ones (Customer Retention). More such statistics show how crucial it is […]
No company would exist without a customer. Businesses spend a great number of resources on their sales and marketing activities to promote and sell their products or services. Fortunately, the digital age has revolutionized how small and medium businesses reach out to their customers. There are hundreds of tools available today that simplify the sales and marketing processes, many of […]
Small and Medium Businesses (SMBs) make up the majority of businesses in most countries and are one of the most important players driving economic growth. There’s no standard way of identifying SMBs, its definition varies from country to country. But what is standard, is that SMBs are not the same as large enterprises. Not just in terms of the number […]
WhatsApp, today, has over 2.5 billion monthly active users globally, and India is its largest market with over 390.1 million active users. WhatsApp is popular not just for communicating with friends and family but also because it’s a very useful business communication tool. Facebook, Inc, keeping small businesses in mind, launched a separate variant of WhatsApp in 2018, i.e. WhatsApp […]
SMBs: The need to go Digital Small and Medium Businesses (SMBs), also referred to as the backbone of the Indian economy, massively contribute to the economic growth of the country. Being so important, it is imperative for them to be backed by strong technology in these dynamically strange times. Studies suggest that digitally-empowered SMBs have double the chances of growing […]