Our surroundings buzz with the words sales and marketing. From the vehicle we drive to the mattress we sleep on, everything was first marketed and then sold to us. Sales and marketing make up a lot of our world, but how much do we understand them? Is sales just a transaction between two people? Is marketing just advertisements that we […]
Marketing is one of the many pillars of establishing a great business. It is a multifaceted tool that helps establish and cement the position of an enterprise among its competitors in the market. No matter what kind of business you run, whether it is small, medium, or large, the success of your operations depends heavily on how well your products […]
Types of Marketing channels: 2020 has been the most challenging year for businesses all over the world. Whether it is a curbside service or any capacity requirements, businesses had to face issues in regards to economic conditions due to the pandemic. Half of the year went in a whiff amidst the pandemic, we must look forward to the rest of […]
A sales pitch is exactly what it sounds like. A well-crafted personalized conversation you pitch to your potential customer. It gives you an opportunity to qualify or disqualify a prospect. It lets you gain an understanding of the prospects’ requirements in order to assess whether they are genuinely interested in your product or service. Unfortunately, not much attention is given […]
Selling is never an easy task and B2B sales, particularly, can be the trickiest. In a B2B sales scenario, businesses have very little opportunity to influence the buyer’s decision. There’s so much information available today that buyers prefer researching and comparing suppliers on their own. This results in very little time spent conversing with the sales representatives, perhaps a mere […]
Sales and marketing are so closely related that they are often confused to be almost the same. Both of them are very important but are two different functions within a business. Marketing is about getting people interested in your product or service, whereas sales is about closing deals. But the difference between sales and marketing is not that simple. What […]
Changes in technology have changed consumer behavior and in this constantly progressing world, businesses must keep pace with the changing demands of consumers. The goal of keeping up with the changes necessitates businesses to rethink how they carry out business processes and transition to digital to not just survive, but to scale. In essence, digital transformation is not about changing […]
When you manually manage your sales process, the probability of committing errors is high. Chances are that you lose a deal because you didn’t follow up on time, or you forget to send something that the customer asked because you were too busy. Or maybe, you have your data stored or noted in different places and you struggle to find […]
No company would exist without a customer. Businesses spend a great number of resources on their sales and marketing activities to promote and sell their products or services. Fortunately, the digital age has revolutionized how small and medium businesses reach out to their customers. There are hundreds of tools available today that simplify the sales and marketing processes, many of […]
Small and Medium Businesses (SMBs) make up the majority of businesses in most countries and are one of the most important players driving economic growth. There’s no standard way of identifying SMBs, its definition varies from country to country. But what is standard, is that SMBs are not the same as large enterprises. Not just in terms of the number […]