Discussions on how technology and digital transformation would affect businesses over the coming years have been constant. But the practical implementation of some seemed like a distant future just about a few years ago. The way businesses operated changed almost overnight since the onset of COVID-19. And in just a few months into the crisis, the world had seen years’ […]
Changes in technology have changed consumer behavior and in this constantly progressing world, businesses must keep pace with the changing demands of consumers. The goal of keeping up with the changes necessitates businesses to rethink how they carry out business processes and transition to digital to not just survive, but to scale. In essence, digital transformation is not about changing […]
The pandemic hasn’t just adversely affected public health, it has also harmed the economy at all levels, and to this day its effects persist. According to a report by Dun & Bradstreet, over 82% of small and medium businesses have been negatively impacted by the outbreak of COVID-19. Business activity in India came to a standstill in March 2020 after […]
Today, there are over 4.72 billion active internet users worldwide. The internet is where the masses are spending their time and that’s where a business’ right place is. 81% of consumers research online before actually making a purchase. Also, many who don’t find businesses online quickly conclude that a business is non-existent. Now, that’s not true. But what is true […]
No company would exist without a customer. Businesses spend a great number of resources on their sales and marketing activities to promote and sell their products or services. Fortunately, the digital age has revolutionized how small and medium businesses reach out to their customers. There are hundreds of tools available today that simplify the sales and marketing processes, many of […]