Impact of COVID on SMBs

The pandemic hasn’t just adversely affected public health, it has also harmed the economy at all levels, and to this day its effects persist. According to a report by Dun & Bradstreet, over 82% of small and medium businesses have been negatively impacted by the outbreak of COVID-19.  Business activity in India came to a standstill in March 2020 after […]

What is digital marketing and why is it important for SMBs?

Today, there are over 4.72 billion active internet users worldwide. The internet is where the masses are spending their time and that’s where a business’ right place is. 81% of consumers research online before actually making a purchase. Also, many who don’t find businesses online quickly conclude that a business is non-existent. Now, that’s not true. But what is true […]

5 Ways to Increase Customer Retention

While acquiring new customers is important for your business, retaining the existing ones is just as important. Studies suggest that existing customers are likely to spend 31% more compared to new customers. Also, it is 5-25X more expensive to acquire new customers than it is to retain the existing ones (Customer Retention). More such statistics show how crucial it is […]

10 free sales and marketing tools for SMBs

No company would exist without a customer. Businesses spend a great number of resources on their sales and marketing activities to promote and sell their products or services. Fortunately, the digital age has revolutionized how small and medium businesses reach out to their customers. There are hundreds of tools available today that simplify the sales and marketing processes, many of […]

What is Sales and Marketing for SMBs?

Small and Medium Businesses (SMBs) make up the majority of businesses in most countries and are one of the most important players driving economic growth. There’s no standard way of identifying SMBs, its definition varies from country to country. But what is standard, is that SMBs are not the same as large enterprises. Not just in terms of the number […]