How technology has transformed sales and marketing

Changes in technology have changed consumer behavior and in this constantly progressing world, businesses must keep pace with the changing demands of consumers. The goal of keeping up with the changes necessitates businesses to rethink how they carry out business processes and transition to digital to not just survive, but to scale. In essence, digital transformation is not about changing […]

10 free sales and marketing tools for SMBs

No company would exist without a customer. Businesses spend a great number of resources on their sales and marketing activities to promote and sell their products or services. Fortunately, the digital age has revolutionized how small and medium businesses reach out to their customers. There are hundreds of tools available today that simplify the sales and marketing processes, many of […]